Buick Enclave: Sales success
Buick Rendezvous / Overview / Sales success
The Rendezvous was a badly needed success for Buick, given the literal die-off of its aging customer base, and singlehandedly brought a large number of younger, wealthier "conquest" buyers into Buick showrooms who otherwise wouldn't have considered purchasing a Buick.
Certainly a major contributor to the Rendezvous's success was an aggressive value-pricing strategy that made the Rendezvous $6,500 less than a comparably equipped Acura MDX and $8,000 less than the Lexus RX300.
The Rendezvous handily exceeded GM's predictions of 30,000 to 40,000 units a year by a large margin, which helped offset the poor sales of the Pontiac Aztek with which it shared its Ramos Arizpe, Mexico, assembly line.
